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Using the Psychology of Color to Connect With Your Website Visitors
Color makes an impact. It doesn’t matter if you are male or female, young or old – color creates a positive or negative emotion in people. It can provide added value to your website or it can distract...
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Be the Peacock
The peacock is known for his colorful and far reaching tail features. The blue and gold features are used to draw attention and to attract potential mates. The Peacock’s methods are very effective,...
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The Beauty of Focus and Clarity
When I first launched our company I would use the phrase “internet marketing firm” to describe us. At the time it seemed relevant, sufficient, and to my naive self, all-inclusive. But was it the right...
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Saying No to Copycat Marketing
I love black cats. In fact, I own two of them. I adopted them from the local animal shelter after we lost two black kittens to a disease called FIP. My current felines are black cats number five and...
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When It Comes to Branding, Simple is Good
When I first entered into the world of marketing, branding felt like a mystery to me. It scared me. I “got” the concept of marketing and was an SEO wizard, but the idea of building a brand was...
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Being the Brand and Embracing Community at WordCamp Miami
Who Do You See? When you look in the mirror, who do you see? Is it the past, present, or future you? Some days I look in the mirror and I see the shy little girl who stuttered as a toddler. I see the...
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Find Your Superpower and Build a Great Online Brand
One of the greatest milestones we can reach in building an online brand is finding our inner superpowers. It isn’t an easy task, but one that is vital to building and growing a personal brand or...
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A Strong Logo Serves as the DNA of Your Marketing Efforts
A logo is the DNA of marketing. DNA is a molecule that carries genetic information. It is the material that houses the information about how a living thing will look and function. In marketing terms...
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